'Countdown' beats 'Factor' in demos
Olbermann wins first victory over O’Reilly
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Olbermann’s show averaged 477,000 viewers in the key 25-54 demo, beating the 472,000 for the Bill O’Reilly show in the week ended Sunday.
Though Laura Ingraham subbed for O’Reilly last Friday, the lowest-rated night (379,000 demo viewers for Fox News) in the truncated four-day strip, MSNBC spokespeople noted that “The O’Reilly Factor” had always previously won out over Olbermann -- even when Ingraham had subbed for the entire week.
Like MSNBC as a whole, the left-leaning Olbermann benefited from increased attention on the exhausting final act of the Democratic primary season: During the week of June 2-8, MSNBC surged to an average of 408,000 adults 25-54 from a week-earlier 262,000, while CNN jumped even more, to 490,000 from 258,000.
Fox got a smaller boost in the demo (to 374,000 from 316,000) but stays perched at No. 5 in total day (1.7 million viewers vs. CNN’s 1.42 million and MSNBC’s 1.25 million) due to an overall older skew.
"Factor" still had a significant edge over "Countdown" in viewers last week, averaging 2.5 million over the four-day period to "Countdown's" 1.3 million.
